Popup ROI Calculator
Estimate Your Revenue Lift
Enter your store's average order value and monthly orders to see how much additional revenue popups could generate - with both newsletter and gamified popup scenarios.
Your Store Details
With Newsletter Popup
Standard email capture at 5% opt-in rate
With Spin-to-Win Popup
Gamified popup at 15% opt-in rate
Gamified popups generate $10,000 more per month than standard newsletter popups
That's $120,000 more per year by switching to spin-to-win
How We Calculate
Our methodology and benchmark assumptions
Visitor Estimation
We estimate monthly visitors by dividing your monthly orders by a 2% site conversion rate, which is the average for Shopify stores. For example, 400 orders implies ~20,000 monthly visitors.
Opt-in Rates
We use 5% for newsletter popups and 15% for gamified popups. These are conservative midpoints from industry data. Top performers see 8-10% for newsletters and 20-30% for spin wheels.
Lead-to-Purchase Rate
We assume 10% of captured leads make a purchase within 30 days. This combines immediate discount redemptions (~5%) with follow-up email/SMS conversions (~5%) from automated flows.
Revenue Calculation
Additional revenue = new leads x lead-to-purchase rate x AOV. This is gross revenue before discounts. Net revenue after typical 10-15% discounts remains strongly positive.
What You Get with Spur Popups
Everything you need to hit these numbers
Gamified popups that average 15-30% opt-in rates. Variable rewards create excitement and drive the highest engagement.
Interactive scratch-off popups that reveal hidden discounts. Average 10-20% opt-in rates with a unique tactile experience.
Classic email capture forms with discount incentives. Clean, simple, and effective at 5-8% opt-in rates.
Automatically generate unique Shopify discount codes per subscriber. Track redemption and attribute revenue.
See exactly how much each popup earns. Track impressions, conversions, and revenue in one dashboard.
Show popups on exit intent, scroll depth, or time delay. Frequency capping ensures a great visitor experience.
Frequently Asked Questions
How accurate is this popup ROI calculator?
This calculator uses conservative industry benchmarks: 5% opt-in for newsletter popups, 15% for gamified popups, and a 10% lead-to-purchase conversion rate. Actual results vary based on your offer, popup design, audience, and follow-up marketing. Many stores exceed these benchmarks.
What opt-in rate should I expect?
Standard newsletter popups average 5-8% opt-in. Gamified popups like spin-to-win wheels average 15-30%. Your actual rate depends on the offer value, popup design, and trigger timing. We use 5% and 15% as conservative defaults.
What is the lead-to-purchase conversion rate?
We use 10% as a conservative estimate for the percentage of popup leads that make a purchase. This includes both immediate conversions (using the discount code right away) and follow-up conversions from email/SMS marketing flows over 30 days.
Does this account for discount costs?
This calculator shows gross additional revenue. To calculate net impact, subtract your average discount value from AOV. For example, if AOV is $50 and average discount is 10%, net additional revenue per order is $45. Even accounting for discounts, popup ROI is typically very positive.
How quickly will I see results?
Most stores see popup signups within the first day. Revenue impact builds over time as your email list grows and automated flows convert leads. Expect meaningful revenue impact within the first 30 days, with compounding returns as your list grows month over month.
Is Spur Popups free?
Spur Popups is included at no extra cost with Spur's AI Start plan ($31/month) and above. All popup types - newsletter, spin-to-win, and scratch card - are included along with auto discount codes, analytics, and smart triggers.
Ready to Grow Your Revenue?
Start capturing leads with high-converting popups. Newsletter, spin-to-win, and scratch card popups - all included free with Spur.
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