Email Popup Examples That
Actually Convert
Learn from the best email popup designs and strategies used by top e-commerce brands. Discover proven techniques to grow your email list by 300% without annoying your visitors.
10 Email Popup Examples That Work
Real-world examples of email popups with proven conversion rates
The Welcome Discount
Offer 10-15% off the first purchase in exchange for an email. This is the most common and effective email popup type for e-commerce stores.
- ✓ Clear value proposition
- ✓ Single field form
- ✓ Average 8-12% conversion rate
The Spin to Win
Gamify your email collection with a prize wheel. Visitors spin to reveal their discount, creating excitement and higher engagement.
- ✓ 2-3x higher conversion than standard popups
- ✓ Multiple prize options
- ✓ Creates memorable experience
The Free Shipping Offer
Offer free shipping on the first order. This works especially well for stores with higher shipping costs or international customers.
- ✓ Removes purchase barrier
- ✓ No margin impact like discounts
- ✓ Average 6-9% conversion rate
The Exit Intent Save
Appear when visitors are about to leave with a compelling reason to stay. "Wait! Don't leave empty-handed" with a special offer.
- ✓ Last chance to convert
- ✓ Can recover 10-15% of abandoning visitors
- ✓ Perfect for cart abandonment
The Exclusive Access
Offer early access to sales, new products, or limited editions. Appeals to FOMO and creates a VIP feeling.
- ✓ Creates exclusivity
- ✓ No discount required
- ✓ Builds loyal customer base
The Content Upgrade
Offer a free guide, checklist, or resource related to what the visitor is reading. Perfect for content-driven sites.
- ✓ Highly relevant to visitor interest
- ✓ Establishes authority
- ✓ Qualifies leads by topic
Features for High-Converting Email Popups
Everything you need to create email popups that grow your list
Detect when visitors are about to leave and display your email popup at the perfect moment to capture their attention.
Choose from professionally designed templates or customize every aspect to match your brand perfectly.
Responsive popups that look great on every device, from desktop to mobile, with touch-friendly interactions.
Automatically send discount codes or lead magnets to new subscribers the moment they sign up.
Track impressions, conversions, and revenue to optimize your email collection strategy over time.
Built-in consent management that automatically adapts to visitor locations for full legal compliance.
Email Popup Best Practices
Do This
- ✓Wait 5-10 seconds before showing the popup
- ✓Offer real value (discount, free shipping, content)
- ✓Use a clear, action-oriented CTA button
- ✓Make the close button visible and accessible
- ✓Show only once per session or day
- ✓A/B test different designs and offers
Avoid This
- ✗Showing popup immediately on page load
- ✗Asking for too many form fields
- ✗Using aggressive or guilt-tripping copy
- ✗Hiding the close button
- ✗Showing the popup on every page view
- ✗Using low-quality or stock images
Frequently Asked Questions
What is an email popup?
An email popup is a modal window that appears on your website to collect visitor email addresses. Effective email popups offer value in exchange for the email, such as discounts, free content, or exclusive updates. They're one of the most effective tools for growing your email list.
When should I show an email popup?
The best times to show an email popup are: after 5-10 seconds on the page, when a visitor scrolls 50% down the page, or when they show exit intent (moving cursor toward the browser close button). Avoid showing popups immediately on page load, as this can frustrate visitors.
What makes an email popup convert well?
High-converting email popups have: a clear value proposition (what the visitor gets), minimal form fields (email only or email + first name), eye-catching design that matches your brand, a compelling call-to-action button, and appropriate timing that doesn't interrupt the user experience.
How can I make my email popup less annoying?
To create a non-intrusive popup: use smart triggers like scroll depth or exit intent instead of immediate display, show the popup only once per session, make the close button visible and easy to click, and ensure the design is clean and not overly aggressive.
What's a good conversion rate for email popups?
The average email popup conversion rate is 3-5%, but well-optimized popups can achieve 10% or higher. Spin-to-win popups typically convert at 2-3x higher rates due to their gamified nature. Your conversion rate depends on your offer, timing, and design quality.
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