Discount Popups That
Drive Real Revenue
Turn browsers into buyers with strategic discount popups. Learn how to offer incentives that increase conversion without hurting your bottom line.
The Psychology of Discounts
Why discount popups work and how to use them effectively
Loss Aversion
People hate losing more than they enjoy gaining. A discount that expires creates the fear of missing out on savings.
Instant Gratification
Immediate rewards trigger dopamine. "Get 10% off right now" is more compelling than future benefits.
Reciprocity
When you give something (a discount), people feel obligated to give back (their email, a purchase).
Discount Popup Strategies
Different discount types for different goals
10% Welcome Discount
The classic first-time visitor offer. Simple, effective, and sets a positive first impression.
Your first order
Free Shipping Threshold
"Free shipping on orders over $50" - increases average order value while giving perceived savings.
On orders $50+
Exit Intent 15% Off
A bigger discount when visitors are about to leave. Worth the margin hit to save the sale.
Complete your order now
24-Hour Flash Offer
Time-limited discount with countdown timer. Creates urgency that drives immediate action.
Expires in 24:00:00
Spin to Win Discount
Let visitors spin for their discount. Higher engagement, and you control the prize distribution.
Spin to reveal
$10 Off $50+
Fixed amount discount with minimum purchase. Better for higher-priced items (Rule of 100).
Orders $50+
Smart Discount Features
Everything you need to create and track discount popups
Automatically create unique discount codes in Shopify for each visitor. No manual code creation needed.
Set code expiration to create urgency. 24-hour, 7-day, or custom expiration periods.
Percentage off, fixed amount, free shipping, or buy-one-get-one. Any discount type you need.
Track which codes are redeemed and measure the actual revenue impact of your popups.
Show different discounts based on cart value, visitor source, or behavior patterns.
Unique codes prevent sharing. One code per email, with usage limits built in.
Discount Popup Best Practices
Discount Strategy Tips
- ✓Use unique codes to prevent sharing
- ✓Set expiration dates (7 days works well)
- ✓Track redemption rates, not just signups
- ✓Test different discount levels
- ✓Consider minimum purchase requirements
Revenue Impact Math
Frequently Asked Questions
What percentage discount should I offer?
The sweet spot is usually 10-15% off. Less than 10% feels insignificant, while more than 20% can hurt margins. For first-time visitors, 10% works well. For cart abandonment or exit intent, 15-20% can recover higher-value sales.
Should I use percentage or fixed amount discounts?
Use the 'Rule of 100': for products under $100, percentage discounts feel bigger (15% off a $50 item = $7.50). For products over $100, fixed amounts feel bigger ($20 off a $200 item feels better than 10% off).
How do I prevent discount code abuse?
Use unique codes generated for each subscriber instead of static codes. Set usage limits (one per customer), require email verification, and set expiration dates. This prevents sharing on coupon sites.
Will discounts devalue my brand?
Not if done strategically. Limit discounts to first-time visitors, use them for cart recovery, or frame them as exclusive 'welcome' offers. Avoid site-wide sales and constant discounting. Quality brands can offer discounts without devaluation.
What's a good conversion rate for discount popups?
Discount popups typically convert 8-15% of visitors, 2-3x higher than popups without discounts. The key metric is ROI: track not just signups but actual code redemptions and revenue generated.
Start Creating Discount Popups
Auto-generate unique discount codes and track revenue impact. Free to install on Shopify.
Get Started Free